In under a month, Apple will launch the latest iteration of the iPhone. This will include the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Leaks suggest that there will be no iPhone 17 Plus, unlike its predecessors. Instead, the tech giant is expected to debut an all-new model that’s especially slim and has been dubbed as iPhone 17 Air.
Apple’s September launch event will also see the unveiling of the Apple Watch Series 10 and Apple Watch Ultra, which is rumoured to have a bigger-than-ever display. These models might appear alongside the Apple Watch SE 3rd generation and Apple AirPods Pro 3 as well.
Here’s all you need to know about the upcoming iPhone 17 launch, including the purported launch date, pre-order details, and more.
When will the iPhone 17 be launched?
Apple generally holds a launch event in September every year to unveil its latest iPhone and Apple Watch models. The event typically includes a keynote address. Since the COVID-19 pandemic, it has been a pre-recorded keynote that is shown to attendees at the 1,000-seater Steve Jobs Theater at Apple Park, the company’s Cupertino headquarters. It is also livestreamed on Apple’s official website and social media handles.
It remains to be seen whether this year’s keynote will mark Apple’s return to live, in-person events.
As for the date and timings, there has been a lot of speculation that the keynote will be scheduled for 10 am PT (or 10:30 pm India time) on September 9. However, Apple is expected to officially make an announcement about the date of the event in the coming weeks.
The date for when pre-orders will open is routinely the Friday following the keynote. That means pre-orders for the iPhone 17 series will kick off from September 12, if you buy the rumours about the September 9 launch date. To be sure, not all iPhone models may become available for pre-order at the same time. This has happened in the past when there have been new categories of the iPhone that have been launched.
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GPT-5 on Apple Intelligence?
With the recent debut of OpenAI’s GPT-5 and the upcoming launch of the iPhone 17, customers are connecting the dots and asking when GPT-5 might become available via Apple Intelligence.
Currently, querying ChatGPT through Apple Intelligence is optional. It is available on iOS 18, iPadOS 18, macOS Sequoia, and later visionOS 2. This version of ChatGPT is powered by OpenAI’s GPT-4o model.
Following the introduction of GPT-5 last week, 9to5 Mac has reported that the ChatGPT integration within Apple Intelligence will use GPT-5 with iOS 26, iPadOS 26, and macOS Tahoe 26. This will be “happening rather soon,” as per the report.
At this year’s WWDC, Apple also announced that it is opening up its on-device foundational AI model to developers looking to build apps and features powered by the same technology that powers Apple Intelligence.
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