Asus, the Taiwanese tech giant, has partnered with Swiggy Instamart to make their laptops available to consumers in minutes on the quick e-commerce platform.
This new venture by ASUS is to increase visibility among their customers and reach a wider audience. The company will be selling ASUS notebooks and gaming laptops via the quick commerce platform. Consumers in cities like Bengaluru, Chennai, Delhi NCR, Hyderabad, Mumbai, and Pune will be able to order laptops starting from Rs 33,990.
Talking about the partnership, Arnold Su, vice president of consumer and gaming PC at ASUS India, said, “Our association with Swiggy Instamart reflects that vision. We recognise that in today’s fast-paced world, consumers are keen on fast-paced deliveries as well. By teaming up with Swiggy Instamart and tapping into its extensive network across India’s towns and cities, we’re ensuring that ASUS laptops reach users instantly.”
Su added that be it for work, gaming or everyday productivity, their cutting-edge laptops are now just a few taps away and are delivered at exceptional speed and reliability.
By the end of 2024, ASUS introduced accessories to fast commerce channels, and now the company has expanded to laptops. Users can now find anything from a mouse to a laptop and that can be delivered to their home or office with the help of Swiggy Instamart.
What ASUS laptops are available through Swiggy Instamart?
ASUS is introducing ASUS Vivobook Go 15, Vivobook 15, and TUF Gaming F16 through Swiggy Instamart.
The ASUS Vivobook Go 15 is a notebook designed for on-the-go productivity. It features an AMD Ryzen 3 Quad Core 7320U processor, 8 GB of RAM, and a 512 GB SSD, all running on Windows 11 Home. This is a thin and light laptop, sports a 15.6-inch display, and comes in a Mixed Black” colour, and weighs 1.63 kg. The device also includes MS Office and is priced at Rs 33,990.
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The ASUS Vivobook 15 is also a notebook featuring an Intel Core i5 13th Gen 1334U processor. This thin and light laptop comes with 8 GB of RAM and a 512 GB SSD, running on Windows 11 Home with pre-installed MS Office. It has a 15.6-inch display and is presented in a Cool Silver colour. Weighing just 1.7 kg, it is priced at Rs 50,990.
For a premium gaming experience, the TUF Gaming F16. This laptop is powered by an Intel Core5 processor and an RTX3050A GPU with 4GB of dedicated memory. It comes with 16 GB of DDR4 RAM and 512 GB of storage. The 16-inch FHD+ display boasts a smooth 144 Hz refresh rate. The laptop also features a backlit chiclet keyboard with 1-zone RGB lighting and a dedicated Copilot key. It’s equipped with a 56WHrs, 4-cell Li-ion battery and comes pre-installed with Windows 11 Home and Office Home 2024. The laptop is available in Mecha Grey for a price of Rs 74,990.
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